I thought I was just applying for a job...
But then I realized my real mission:
Convince the
Ben & Jerry's team to add the flavor...
Why Key-o-line?
This flavor of human comes as she is, ready for the next scoop.
How are you all so productive? I’m just submitting an application, and I’m having too much fun with ice cream. I really did experiment with my favorite flavors to make a “Sweet Key-o-line” dessert. And I can confirm that if your team wanted to appeal to Neil Diamond fans, this flavor is not one people will easily forget!
My love for the brand started with me asking for the flavors
with brownie chunks in the pints my aunt brought to family gatherings. Years later, Ben & Jerry’s captured my attention again with Colin Kaepernick’s "Change the Whirled". While some brands see tackling real-world issues as not worth the risk, Ben & Jerry’s has proven that standing for something creates a brand people of all ages can engage with.
My Ben & Jerry’s story is just one of millions. Bringing people together with personal stories has been the driving force behind my 17-year creative marketing career. I’ve built brand visuals from the ground up alongside wonderful people. I’m excited for a next step that allows me to align my professional expertise even more with my personal beliefs, bring joy to people’s lives in a new way, and collaborate with a talented team.
Ok, let's get to
the sweet stuff
Click on an image within the grid to view
portfolio project details.
LOCAL 2026 PRIDE
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Key-o-line Flavor Breakdown
I took the Ben or Jerry survey, and I'm a "Ben". But just in case, here's more about how I fit the Ben & Jerry's people profile:
Purpose-Driven
I'm proud to say I've worked for non-profits and a not-for-profit for a total of 15 years. Knowing that I'm positively impacting people with my time is a must.
Purpose-Driven
Sweeeet Stats
Up %
Drove a 150% increase in bonus-offer sign-ups by leading the Q1 2024 member acquisition campaign for Honor Credit Union, partnering with a vendor for content distribution.
Purpose-Driven
Scroll through to see the stats
I'm proud of from my career.
Peace, Love, & KPIs
Managing creative in a fast-paced digital banking world requires a global mindset, because our audience continuously holds us to the standard of the world's top brands. I believe the key to maintaining that standard is a robust visual guide paired with data-driven KPIs, built collaboratively so the whole team helps shape and protect the vision. I’m excited to bring this scale-ready experience to Ben & Jerry’s 42 markets, empowering our creators to turn grassroots ideas into global movements.
Key-o-line Reviews
"She is always seeking solutions and inspires me to do the same."
-Danny, Senior Creative Specialist at Honor Credit Union
"I can't see you doing that."
-Kayla, Senior Marketing Coordinator at Honor Credit Union after finding out Caroline has raised and processed her own poultry.
"Caroline's just, brilliant."
-Beth, Community Sponsorship Manager at Honor Credit Union describing Caroline to a new employee.
"She approaches her work with an unusual combination of creativity and strategic thinking. She digs deep to really understand problems before presenting solutions."
-Candice, VP of Honor Credit Union Marketing & Product Department
Ambitious
since 1991
